Fox returns more than once to a remark by Brian Eno, who wrote that at one point he “decided to turn ‘pretentious’ into a compliment”: “The common assumption is that there are ‘real’ people and there are others who are pretending to be something they’re not. There is also an assumption that there’s something morally wrong with pretending. My assumptions about culture as a place where you can take psychological risks without incurring physical penalties make me think that pretending is the most important thing we do. It’s the way we make our thought experiments, find out what it would be like to be otherwise.”