AMMDI is an open-notebook hypertext writing experiment, authored by Mike Travers aka mtraven. It's a work in progress and some parts are more polished than others. Comments welcome! More.
de is a hard-to-fake social signal. Fake smiles look very different from authentic ones. Humans are good liars but also very good at detecting fakery. Note his later book Drunk makes a similar point – alcohol is part of social rituals because it interferes with cold cognition, makes people rely on hot (authentic) brain, and so promotes social trust.